Achieving local impact as a supplier of animal feed

The strategy of De Heus is twofold. In several countries De Heus has its own operating companies and factories, in other countries De Heus supplies the local market through Koudijs, its export organisation. Koudijs’ position as an animal feed supplier brings its own unique characteristics to supporting customers, says Harry Schimmel, Sales Manager for the African and the Middle Eastern markets. Having worked and lived in both Ethiopia and Myanmar for several years, he can share more about Koudijs’ role in developing countries.