How quality genetics have been transforming the nation’s poultry value chain

Faced with increased competition and chain integrations, a volatile market and increasing consumer demands, Vietnamese independent poultry farmers’ access to a steady supply of quality day-old chicks was disappearing. Driven by the growing demand for quality farm inputs, a joint venture was established between De Heus Vietnam and Belgabroed – to secure farmers’ access to quality inputs and break ground for a much bigger strategy to bring quality poultry meat to the Vietnamese consumer.